For its part, Nike retains for the fifth consecutive year the first place in this ranking, with a brand that is valued 27,900 million euros, 16% more than last year, driven by the increase in sales in China, Europe, Middle East East and Africa. Zara has raised its brand value by 5.6% in the last year, to 15,665 million euros, which has allowed it to move up to second place. However, Brand Finance questions how the recent logo change will affect the firm’s valuation for next year. In addition to Zara, the Inditex Group, which has a brand value of 48,188 million euros, ‘sneaks’ in the ‘top-50’ to two other of its brands, such as b Printable Yearly Calendar 2019 and Bershka. Berskha, the breakthrough fashion line for a young, dynamic, demanding and up-to-date trend in the latest trends, descends seven places to stand at 38, while Massimo Dutti, the brand dedicated to independent and cosmopolitan men and women, ascends one position and it is placed in 45 of the ranking.
Printable Yearly Calendar 2019
The managing director of Brand Finance Spain, Teresa de Lemus, has highlighted the “strength of Spain in the fashion sector”. “Only three Spanish brands, in this case the Inditex group, contribute 8% of the value of the global fashion firms, with a total value of 19,126 million euros,” he underlined. In this way, the company chaired by Pablo Isla has the third most valuable portfolio in the ranking. Of the three brands that represent it, Zara and Bershka are among the ‘top 10’ in terms of brand strength with ratings of ‘AAA’ and ‘AAA-‘, respectively.
The study shows that international fashion is highly represented by the luxury sector with 19 of the 50 firms in the ranking. Thus, in the ‘top-10’ are iconic brands such as Cartier, Louis Vuitton, Hermes, Gucci or Rolex, among others. On the other hand, the brands that suffer the greatest loss of brand value are the Danish Pandora, which falls from 25th to 34th place, and the Chinese Chow Printable Yearly Calendar 2019 Fork, which goes from 13th to 22nd. For its part, The North Face is the brand that is more on the rise after climbing seven positions and placed in the 17, while the Japanese Uniqlo becomes the brand that has experienced a faster growth of the ‘top-10’ to occupy Seventh place and raise its brand value by 48%, ahead of luxury brands such as Hermés, Gucci and Rolex.